Sweetniks was created in 2010 by Nicole Sieff. Nicole, who hails from South Africa, came to New York to work as a textile designer, but it was not until a few years ago that she found a way to combine her love of design and food.

Whilst looking for party favors for her son's birthday she couldn't find anything that was unique and personalized, so she  decided to try her hand at making candy and it ended up being the perfect mix of her skills and interests!

Sweetniks specializes in creating marshmallows, custom-made lollipops, nougat, and other confectionery in whimsical, sophisticated, and creative ways to embellish events ranging from children’s parties to weddings, seasonal holidays, sports events, as well as themed items for corporate events. Some corporate clients include Macy's, CNBC, Bravo, Google, Museum of Sex, New York, NY, and  designers, Rebecca Taylor, Jonathan Simkhai, Aurate Jewelry.

Additionally, Sweetniks products have been featured in a variety of publications such as New York magazine’s “Best Bets,” Martha Stewart Weddings, Parents magazine, Weddings UK, Seattle Times, and the Denver Post